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After obtaining financing for the development of Apple II, the Apple Computer Company was formed in 1970.As the growth of home computer use grew, Apple grew with it. In 1980 the company issued its initial public offering of investment stock. Apple next introduced the MacIntosh Computer in 1983 during the Super Bowl. The computers desktop publishing features provided the foundation for future innovations that have become standard for the company. Today Apple, Inc has more than 33,000 employees and revenues exceeding 42 million dollars. Product • Portable Computers – including Mac products such as Mac Book Pro, iMac, MacBook Air, Mac Mini, Xserve • Servers – including Xserve, Xsan, MacOS X Ser, MobleMe.
This project was the final project for the Marketing Management 2 course at McGill university. We represented team MAC, and 'battled' against team Make Up Forever, a competing cosmetics brand. Marketing plan pro free download - Marketing Plan Manager, Home Plan Pro, BBmail Email Marketing Software Pro, and many more programs. Best Video Software for the Mac How To Run MacOS High.
• Accessories – including MagicMouse, Keyboard, Led Cinema Display. • Wi-fi Based Stations – including Airport Express, Airport Extreme, Time Capsule. • Developer – including Developer Connection, Mac Program, iPhone Program. • iPod – including iPod Shuffle, iPod Nano, ipod Classic. • iPhone – including iPhone3GS, iPhone3G, iPad. • iTunes – including movies, TV shows, audio books, games.
• Periphal products – including Printers, Storage devices, digital videos and cameras. Apple Marketing Mix Introduction Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface for recording programs. Would you like to take a lesson on the? Price • Apple is a premium brand computer that does not attempt to compete on price. The company has reduced prices after some initial product launches.
It uses skimming and preimuim pricing strategies. • The AppleiPad is priced at a minimum of $499.
• The Apple iPhone costs begin at $99. • The Apple iPod Classic is priced starting at $249. • The Apple iPod Nano costs $149. • The Apple Mac Book costs $999.
• The Apple MacBook Pro is priced at $1199. • The Apple Quicktime Pro for Windows costs $29.99 • Apples iPad pricing strategy includes the flexibility to lower the prices if consumer response dictates such action. This would be consistent with a similar $200 price cut on the iPhone in 2007.
• In 2009 Apple announced a reduced cost pricing structure for iTunes – songs will cost 69 cents, 99 cents or $1.29. He said the “vast majority” of the songs will cost 69 cents. Changes are said to be a response to a slower pace of music downloads. Place • Apple, Inc Headquarters are located at is located at 1 Infinite Loop, Cupertino, California. • The Apple Consultants Network includes independent professional service providers and technology consulting firms that specialize in Apple and third-party solutions.
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Certified on Apple technologies, these providers deliver on-site technology services and support to home users and businesses of all sizes. • Apple service providers are certified technicians, who complete regular Apple training and assessments, and offer repair services, and exclusive access to genuine Apple parts.
• They are located in Asia/Pacific, Africa, the Middle East Europe and Latin America. • Apple has over 200 retail stores worldwide including the US, UK and Canada. Apple recently opened a new retail store in Shanghai China. Promotion • Apple, Inc offers special discounts on refurbished MacIntosh computers, iPod Nanos, and the 8GB iPod Touch. In each case a 1 year warranty is included on the all products.